Maurice Lacroix AIKON Master Grand Date Black

The new Maurice Lacroix AIKON Master Grand Date Black wears black and white tones and offers an attractive look playing with the contrast of colors.

Delivering the perfect mechanics of the Masterpiece collection, the new model embraces AIKON’s urban design language. The result is a watch that confirms the very high quality of Maurice Lacroix’s style, Swiss excellence and a high quality-price ratio.

The Maison de Maurice Lacroix is located in Saignelégier, a charming corner of the Swiss Jura.

Within the atelier, the brand works to create extraordinary products of fine watchmaking thanks to its established experience.

It is here, in fact, that the famous AIKON models and the magnificent collection of the Maison Masterpiece are made, a range of watches often characterized by a movement of manufacture.

In 2021, Maurice Lacroix launched the AIKON Master Grand Date, a watch that combines the perfect mechanics of the Masterpiece collection with AIKON’s urban design language.

Now the brand is pleased to announce the arrival of a new version of this latest model, the AIKON Master Grand Date Black, a watch that combines with great style the tones of black and white.

The AIKON Master Grand Date Black comes with a large 45 mm stainless steel case, coated with black DLC treatment. Its sober appearance, with fairly dark color shades, looks elegant effortlessly.

Maurice Lacroix AIKON Master Grand Date Black – modern dial

The display reveals the movement of various components with a unique style and the dial, made of black DLC brushed vertically, gives an almost stealthy look to the watch.

Hours and minutes are displayed on a decentralized dial embellished with Clous de Paris decorations, while the seconds display is placed on a small display next to it.

The heart of the watch is a self-winding movement, the ML331 calibre, which testifies to the watchmaking know-how of the Maison. Located at 10 o’clock, a complex mechanism with two discs offers a date indication in a large format to ensure maximum readability.

As with the other models in the AIKON collection, the case gives up conventional lugs and integrates the strap inside the housing, offering remarkable comfort to the wearer.

Maurice Lacroix has chosen to equip the model with a new type of rubber strap that presents the name of the brand in relief and a second synthetic leather strap with fabric effect with the legendary “M” logo of the brand. The model is also equipped with the Easy Strap Exchange System from the Maison, which allows the owner to easily change the strap, without the use of special tools.

With this latest model, Maurice Lacroix wanted to create a product with innovative features, while enhancing the strengths of AIKON: the iconic design, the excellence of Swiss watchmaking and the great reputation of the Maison.