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Flashback into the future: Tissot launches the unexpected PRX Digital

Le Locle, Switzerland. Tissot unveils a fascinating marvel: the PRX Digital. This creation is a bold fusion of the timeless PRX design and the Digital Quartz (with 2040 calibre), launched in 1977. It is not just a tribute to a golden age: it is a proclamation of a future that is yet to come.

Multifunctionality meets style

The PRX Digital is a reliable companion for modern adventurers. Whether digital nomads, style trend-setters, collectors in search of a unique discovery, this watch is equal to every contemporary passion. With a polished bezel and push-buttons, high-quality case and satin-finished bracelet, it is a spectacle in terms of design. In addition, the display backlighting and the plethora of functions such as dual time zone, day-date chronograph, timer and alarm contribute to its high versatility, creating an object as multifaceted and adaptable as it is elegant.

The future seen through the rear-view mirror

Tissot, a brand that proudly flaunts its heritage, once again achieves the perfect balance between tradition and bold reinterpretation. In an era when what is old is new again, the old becomes new again, the PRX Digital makes a triumphant entrance.

The PRX Digital comes in three different variants, including one entirely in gold PVD and an option in steel with a black or silver dial. All models are available in 35 mm and 40 mm diameter. It is equipped with a DGT-2040 Swiss Made digital quartz movement and a mirror sapphire crystal that gives it a unique retro-futuristic appeal. This watch is the perfect marriage of vintage and modern style, offering the wearer the best of both.

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