The Microbrands Book is finally available on Amazon, the first watch book dedicated to Microbrands and independent watchmakers!

This book is the result of an impressive work!

Hundreds of photos and thousands of informations, you can only understand what it means try to tidy everything up and put it together in what is the first book dedicated to small watch manufacturers (called microbrands) and Independent watchmakers from all over the world!

Promotion – Times Square New York Video Screen


Flip through some pages of the First Edition 2022…


Flip through some pages of the 2023 Edition…


Flip through some pages of the 2024 Genève Special Edition and check out the interactive flipbook!


Review by Andrea Casalegno


Review by Marco Bracca

Marco Bracca

Featured by L’Orologio (February edition 2023)


Microbrands Book – how it is structured

The book contains almost 50 watch manufacturers and each microbrand has 4 pages.

In these 4 pages (totally in English, being distributed all over the world) the brand is presented with the main info on prices, year of foundation, type of watches etc. and are also inserted the models of the moment/ main with all the features.

Finally, my comment “Why Buy?” is inserted with my opinion.

This Book will be published annually with a new edition and new models/brands.

I decided to make this book because I think it’s time to give more importance to this sector of watchmaking, which has always remained in the shadows.

This is the first edition and I plan to publish every year a new edition with new watches, always updated and lots of news!

You can find below the link to the book on Amazon!

https://amzn.to/3ECmCB3

The book is also available on the website Mondadori and Feltrinelli and soon on Amazon World and from 2023 will be available also on the best online libraries of all over the world.

If you are passionate about watches and microbrands I think this book is for you!


Get your brand featured today!

  1. do you feel represented by the word Microbrand or Independent watchmaker?
  2. do you agree with this sentence: my competitors are neither luxury giants nor mass production companies
  3. do you have a limited number of employees and a close family approach?
  4. do you have a production of a few pieces per year or limited?

If the answer is yes fill the form below and get in touch with me! The microbrands book can give voice to your experience

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