It is time to discover new watches on Kickstarter and today I just discovered The Ugly Watch Co!
The UGLY Watch Co, has given a facelift to one of the most iconic designs in watchmaking history, the “Sport Watch”.
Not redefined but re-imagined, with four Mother of Pearl Dials to choose from: Classic Black, Pink, Purple and Blue.
The UGLY Watch Co. is paying homage to the golden age of Sport Watch history by re-imagining the well-known classic style and adding a new take on the affordable luxury Sport Watch.
It has a little larger 41mm case than the 36-38mm cases from the 70s and 80s, to satisfy modern tastes that gravitate toward styles with a larger case design while preserving the shapely silhouette inherited from the vintage sport watch style, staying loyal to the original essence.
As a Microbrand watch company, The UGLY Watch Co. promotes the spirit of defying the current status quo and distinguishing their unique Sport Watch look from others on the market today.
These guys share their passion for preserving the history of classic dress, yet casual sport watch while paying homage to classic styles from the past.
At 41mm and 48mm lug to lug with a total thickness of 11.1mm, this case is crafted with meticulous attention to detail. The highly polished fitted Stainless Steel bezel, the brushed finish on the center case body extends to the contoured lugs, ensuring an exceptional fit and finish for the bracelets solid end links.
Finally, the case is finished with high polishing on top and bottom.
First and for most, Mother of Pearl! We love it and wouldn’t have it any other way.
Mother-of-pearl is the iridescent inside lining of a mollusk shell. Its an organic substance that gives mother-of-pearl its iridescent effect and distinct beauty.
This multicolored iridescence is caused by the way light reflects on the layers of nacre on the shell.
While continuing to pay attention to detail, we have applied three dimensional highly polished rectangular hour markers at all 12 positions, with a strip of BGW9 SuperLuminova applied to the 12, 3, 6 and 9 o’clock markers as well as a small strip of lume at the end of each hour marker. There is also a simple bordered date window at the 3 o’clock position.
Three dimensional polished logo at 12 and the word AUTOMATIC at the 6 position. Keeping a minimalist approach allows the iridescence of the Mother of Pearl to take center stage
Super-J Louis bracelet is more than an upgraded version of vintage J Louis watch bracelet.
All links are composed of solid 316L stainless steel.
Screw-in adjustable construction instead of pressure pins to keep it solid and stable. With its 22mm width tapered down to 18mm at the clasp.
This Super-J Louis Jubilee watch bracelet is designing for diver or sport watches.
The UGLY Watch Co. 100m Sport is sealed with a stainless steel exhibition screw down case back that shows off the ST2130 High Beat Automatic movement with perlage polish on all bridges and Geneva stripes on rotor.
Despite the name of the company these watches are ubsolutely not ugly and I really like the remind to the vintage old time but with a modern view.
The materials are really good and I think this brand has made an intelligent use of both lume and mother of pearl, creating a very interesting watch to add in your collection!
Where to buy?
Available from today april 22 on Kickstarter for only 289$!
The link is here below!
Here you can find also their site!
Function : Date, hour, minute, second
Winding : Automatic
Frequency : 28,800bph
Diameter : 26.0mm
Thickness : 4.6mm
- Case – 41mm, 316L Stainless Steel
- Lug To Lug – 48mm
- Thickness – 11.1mm
- Bezel – Stainless Steel
- Crown – Gasket Screw-In and signed
- Crystal – Sapphire Crystal
- Water Resistance – 100 meters (333 feet)
- Movement – ST2130 High-Beat Automatic Movement (28,000 bph) with perlage Hacking Second, Quick Set Date, Power Reserve approx 48 hours
- DIAL – Mother of Pearl, 3D Markers with Swiss Super-LumiNova BGW9
- Bracelet & Clasp – 316L Stainless Steel, Solid screw constructed Links with Folding Clasp and three fine adjustment
- Warranty – 12 Months