Namica Watches Microbrand

Namica watches is a new microbrand i just found on instagram and i want to share with you all the details about these interesting timepieces!

Namica is a small independent Japanese watch company just south of Tokyo in the Izu Peninsula, famous for their white sand beaches and glorious hot springs.

They strive to create impeccably built, modern timepieces with serious specifications under the hood.

​The aim is to combine inspiration from classic vintage watches, with passion for Japanese modern design influences to create contemporary, high quality timepieces geared toward those looking for something truly special.

They select materials and design components that have been proven time and again in the industry to be extremely robust and ready to be relied upon wherever you choose to go – all of this at a much lower cost of a similar spec watch from most other major legacy brands.

Namica watches – Shirahama model

As clean as it gets. The Shirahama is a modern take on the classic automatic dive watch.

Named after [白浜] the local white sand beach here in Izu, Japan.

While the dial is inspired by classic divers from the past for a versatile look and maximum legibility, the case was designed from the ground up for a modern aesthetic, featuring a bi-colour premium grade sapphire bezel loaded with Swiss Made Super-LumiNova® BGW9.

The contrasting matte, sandblasted finish gives a smooth utilitarian tool watch look and feel.

Here you can see the amazing lume of the Shirahama watch by Namica Watches.

You can also see how the bezel has a super lume!


Powered by the SII NH38A from leading-edge Japanese watchmaker SEIKO, it is an automatic movement from Japan known for its accuracy & reliability.

The 24-jewel movement flaunts 21,600 vph (6 vibrations per sec), hacking, manual winding and a power reserve of 41+ hours. Includes Seiko’s in-built Diashock system to maintain accuracy against jolts.

This no-date version of the legendary SII NH35A is not only perfect for The Shirahama’s minimal dial design, but is also extremely easy to maintain and service.

Considered to be one of the best-in-class robust tool watch movements ever made.

Namica watches – Neo Tokyo

The Shirahama has been fine tuned for the NEO TOKYO Special Edition in more ways than one.

The case, bracelet and clasp has been upgraded with a DLC coating (Diamond-Like Carbon) for an extremely durable, scratch-resistant finish, whilst the ultraviolet metallic vertical brushed fumé dial brings out the cyberpunk aesthetic.

Neon accents and Swiss Made Super-LumiNova® BGW9 printed futuristic outline indices provide the finishing touches. 

Namica watches specifications

Movement: SEIKO SII NH38A (no date)

Case Material: Sandblasted DLC matte 316L stainless steel

Dial: Ultraviolet metallic vertical brushed fumé

Case Width: 40mm

Water Resistance: 200m | 660ft

Bezel: 120-click unidirectional lumed sapphire bezel  

Crystal: Double dome sapphire & inner AR coating  

Lume: Swiss Made Super-LumiNova® BGW9

Bracelet Material: Sandblasted DLC matte 316L stainless steel

Bracelet Links: Fully articulating with solid end links  


RRP US $ 449


  • Saffiano vegan leather watch case
  • International two year warranty

US $ 299

Limited to just x50 pieces

US $ 325

Limited to just x50 pieces


US $ 349

Prices – Neo Tokyo

RRP US $ 499

Includes Saffiano vegan leather watch case and International two year warranty

Limited to just x50 pieces


Limited to just x50 pieces


If you want to check out their site click here!