AndoAndoAndo Watches Microbrand

Today i want to discover with a new microbrand AndoAndoAndo Watches!


The A-1 Automatic Watch is the first timepiece by Japanese-Finnish design company AndoAndoAndo, founded by Yu Ando.

Yu Ando is a Japanese designer and watch enthusiast settled in Finland.

In his first watch design, he has sought to bring together both Finnish functionality and Japanese values of detailed and sophisticated design.


A-1 Automatic Watch has only the basic functions of a watch – it shows you time, date and day. But all the aspects are well-defined: the dial is easy to read and the hourly indexes glow in the dark.

The movement is automatic Seiko NH36 so you never need to change batteries.

But what really makes this watch unique is the well-though ergonomics – thanks to it’s shape and the recessed crown, no matter how you bend your wrist, the crown will never hurt your hand.



– Original: Other than the movement and its discs, every part of the watch is uniquely designed.

– Simple: No unnecessary decoration.

– Small: 37 mm x 42 mm x 11 mm. Perfect for people who have a wrist size of 15 cm to 18.5 cm. Watch body weight 59.6 g (2.1 oz), straps 8.8 g (0.31 oz).

– Ergonomic Design: The crown will never poke the back of your hand.

– Unisex: But maybe not for people with the big wrists.

– Unique 2-Piece Case Design: Partially inspired by Étienne-Louis Boullée’s architecture Cénotaphe à Newton (1784).

– Time & Day-Date (EN/JP): All the necessary information on your wrist. Hands and hourly indexes lumed with SuperLuminova C1.


– Seiko Instruments (SII) NH36A: One of the most trusted robust Japanese automatic movements available.

– Sapphire Crystal: Scratch-resistant sapphire crystal is used for the top crystal to prevent scratches. Case-back crystal is a mineral crystal.

– 5 BAR Water Resistant: Enough to get through daily wetness, sweat, and tears. Just don’t scuba-dive with it.

– Limited Editions: Each color variant is limited to 100, each engraved with the serial number, so you can be proud of having a rare watch.


If you would like to find out more, please check A-1 Automatic’s Indiegogo campaign page.

Here is the instagram page of Ando Watches

Here is the site of Ando!


*Please note all photos on this page are prototypes.

The production models will have SuperLuminova C1 lumes (white under light), while the dials of the prototypes have C3 (slightly yellow under light). The “Black” BBBB model in the pictures is an older prototype and hands and the dial detail are different.