Aerotec Watches Microbrand

Aerotec watches is a new microbrand from Malasya i just descovered on Instagram in the last weeks and they will be on Kickstarter on february 15th with a new titanium model the Aerotec Forte ti Diver.

photo by watchdavid

Launch day special Price – AU$399/US$295
( Limited to 50pcs )

( Full Retail Price – AU$629/US$459 )

Aerotec Watches Microbrand – Forte ti Diver

The Aerotec Forte ti Diver has got different features that make it so special.

First of all we are talking about a Titanium lightweight watch inspired by the 70s iconic dive watches.

This timepiece is caracterized by a C3 old radium colored makers and indices with Vintage BGW9 full lume dial!

photo by watchdavid

The Aerotec Forte ti Diver has a slim side profile with short lug to lug’s design with functionality by giving you the best of both world.

Another really interesting feature is the bead blasted caseback with a small sapphire crystal.

This watch featured a domed sapphire crystal and screw down crown with 200 m water resistance.

The case is 40 mm so it is perfect for every wrist size.

photo by watchdavid

This watch comes with the Aerotec packaging box, really well made for the price and a cool nato strap.

The movement of the Forte ti Diver is Miyota 9015 premium automatic.

There are available 8 different colors options for the Aerotec Forte ti Diver, personally i love the blue dial!

If you want to check out these incredible timepieces you can check here the Kickstarter pre-launch page

Here is the site of Aerotec watches with the Landing page to the Forte ti Diver—forte-ti-dive

Aerotec Forte ti Diver – Why Buy?

I have to say that for US$295 is impossible to find something like that with these features. You can have a titanium watch with premium Miyota movement 9015 and 1 Year warranty.

This is an interesting dive timepieces and i never saw something like that before.

So check out their kickstarter campaign on february 15!!!

Horon Watches Microbrand

Horon watches is the new Microbrand i want to present you today!

They are launching their first timepiece, the Ocean Hunter, an incredible Dive Watch collection inspired by the ocean and intrepid exploration.

It’s a powerful masterpiece, boasting incredible materials, including genuine meteorite!

The Ocean Hunter features a 42mm fully machined, marine-grade stainless steel case with 300m water resistance, fortified by a screw-down crown.

This dive watch has a unique two-tone bezel.

This element of the watch is something that Horon Watches worked hard on to get perfectly precise.

In order to achieve the two-tone appearance, the heating and cooling process must be carefully controlled, this is a challenging task to machine, and is a time-consuming exercise.

Once molded, the ceramic still needs to undergo a circular brush action, to smoothen out the surface.

This diver uses premium Super-LumiNova indices in a combination of vivid luminous blue (BGW9) and brilliant luminous light green(C3).

This effective blend of indices allows for efficient time reading under all conditions.

horon watches ocean hunter super luminova
ocean hunter lume

Ocean Hunter – Meteorite Dial

Horon Watches made this timepiece so special with a really cool Meteorite Dial.

The meteorite piece is made using genuine Muonionalusta meteorite.

This material was first discovered in 1906, in a remote village in Finland and scientists believe that it comes from part of the solar system’s iron core, or may have fallen from a remote planet.

horon watches ocean hunter meteorite
horon watches ocean hunter dial

This incredible diver is Mechanised by the reliable and reputable Sellita SW200-1 automatic movement (visible thanks to the open case back), beating at 28,800bph(4Hz), the Ocean Hunter provides an outstanding 38 hours of power reserve.

The Ocean Hunter comes with a very cool 316L durable stainless-steel bracelet with a quick-release that allows the wearer to easily change straps, without the risk of scratching its lugs.

Another superb feature is the adjustable diver extension clasp, that helps divers to adjust the watch while diving.

horon watches ocean hunter

Ocean Hunter – Why Buy?

As you can see the Ocean Hunter by Horon watches has got some really incredible features.

For sure the most interesting is the Meteorite dial, but also, this diver has all the important details required to be a really important microbrand.

First of all a good swiss made movement.

The Sellita SW200-1 is one of the most famous and is really precise movement on earth.

Another important detail of the watch is the versatility. This because you can use this watch for any kind of occasion, also if you have an elegant meeting.

Another interesting detail of the watch which makes this timepiece so unique is the two tone unidirectional ceramic bezel, with super luminova.

So i have to say that if you are looking for something special to buy in this 2022 for sure the Ocean Hunter can be a really cool choice.

This watch will be available in the second quarter of 2022 on Kickstarter!

Click the link HERE to check the kickstarter page!

You can check also the site of Horon watches

Ocean Hunter – specifications

  • Case: 42mm 316L Marine Grade Stainless Steel
  • Movement: Sellita SW200-1 Swiss Automatic Movement
  • Water Resistance: 300m (1000ft) / 30ATM
  • Crown: Screw-down crown with custom embossed Swiss Super-Luminova C3 lume
  • Dial: Double-Guilloche Printed Dial with Swiss Super-Luminova C3 Indices/ Meteorite Dial
  • Lens: Double-domed sapphire crystal with Anti-Reflective coating
  • Bezel Insert: Two tone uni-direction Ceramic Bezel with Swiss Super-Luminova BGW9
  • Bracelet: 316L Marine Grade Stainless Steel with Quick-Release Clasp and Diver Extension
  • Case Thickness: 14.5mm
  • Lug Size: 22mm
  • Lug to Lug: 49mm

Vertigo Hippocampus

Finally i can introduce you to a new interesting watch made from an italian microbrand called VERTIGO WATCHES with their new model the Hippocampus!

This watch will be available for preorder on Kickstarter from January 11 for 14 days and the price on Kickstarter will be 370€, while the price of the watch when available after the campaign
will be 620€ so on Kickstarter the watch is offered at a 40% discount.

The basic equipment will be: Vertigo
Hippocampus with mesh bracelet + leather clutch + wooden box.

After reaching the minimum funding target, the following will be added to the :

  • Black tropic-style strap with personalised buckle
  • Leather strap in the same colour as the chosen dial with internal personalisation.
  • Steel jubilee bracelet with personalised clasp.

Estimated delivery is scheduled for July 2022.

Vertigo Hippocampus – details

The Vertigo Hippocampus is powered with a Miyota 9039, no date and a native
28800 vibrations and will undergo further adjustment during assembly.

The luminescent treatment will consist of two materials:
Superluminova C3 (green luminescence) on indices, inner rotating bezel
and logo.
Superluminova BGW9 (blue luminescence) on the hands.

Six layers of Superluminova will be applied and the crystal is a curved sapphire crystal with anti-reflection treatment and anti-reflective coating.

Screw-down case back and crown at 4 o’clock, crown at 2 o’clock not removable but only rotatable and protected by gaskets.

Water resistance is 300 meters (30 ATM).

Another interesting detail of the watch is absolutely the caseback and the interesting different dials options (check the photos down below).

The leather clutch and the wooden box are another intersting components that will make your choice much easier because one of the most important thing to take a look at when you buy a watch is the packaging.

The leather clutch will be really useful if you want to bring the watch with you for your travels!

Vertigo Hippocampus – Why Buy

As i am an italian watch lover i feel very proud about this microbrand and they are already funded on kickstarter with other awesome timepieces!

So you can be sure about the skills of Vertigo Watches.

The Hippocampus is an interesting timepiece with different details that make this watch a really unique friend for your wirst and you can have it for an affordable price during the early stage of the kickstarter campaign.

You can check the link of the campaign HERE to be informed when the kickstarter campaign will start!

You can also visit the site of Vertigo Watches if you want to know more about this really special microbrand!

Vertigo watches site ->

Arethusa watches

I just discovered a new microbrand called ARETHUSA WATCHES!

I think that this microbrand is really special and i want to share with you all the incredible details and informations about their watches and story to make you better understand what kind of model you can choose and why i suggest these watches!

First of all Arethusa is based in HARTFORD, Connecticut (USA) and there is a true story behind the name of this microbrand.

The HMS Arethusa, the name ship of her class (Arethusa light-cruisers), was commissioned by the royal navy on the 21st of May, 1935.

Arethusa saw an active WWII campaign and Ethan (the founder) said that his grandfather served as Petty Supply Officer aboard the HMS Arethusa throughout World War II and was a world class gentleman and seasoned sailor.

Arethusa – discover the watch

This watch is a World Diver 200M based on a 40mm case diameter and Seiko NH35A movement and are available 3 different models (carbon, admiral blue, intruments black).

This watch is caracterized also by 316 Stainless steel and sapphire double domed, internal anti-reflective coating.

arethusa world diver
Arethusa Admiral Blue

The Arethusa World Diver has a really nice 120 click unidirectional ceramic bezel with different insert details like the BGW9 Super-luminova as you can see from the photo.

The world time bezel track allows conversion of the current local time to other timezones displayed on the bezel.

arethusa world diver

This kind of LUME makes the Arethusa Wolrd Diver a special wrist friend also in a super dark night moment and in this range of price is really difficult to find something like this.

arethusa world diver

Arethusa – design and quality watches

All ARETHUSA watches are timekeeping instruments optimized for travel and are designed to evoke the spirit of exploration.

At the conceptual stage, they identify a type of exploration to express through design.

The handset is designed to provide bold, immediate reference points for setting the bezel pip for 15, 30 and 45 minutes timers.

In the case of the World Diver, they considered the needs of the globetrotting recreational diver while visiting dive locations around the world.

The minimalist central small-seconds hand is inspired by the sweep of an analog radar scope!

arethusa world diver

The design is the core of Arethusa Watches, and where the greatest investment of time lies.

They iterate designs quickly via prototyping with 3D printing, allowing them to validate their concepts and bring more to their watches in a shorter development cycle.

Their cases are CNC milled from solid billet 316L stainless steel and thoroughly tested to ensure reliable performance on any adventure.

arethusa world diver
Arethusa Carbon Dial

What you get when you buy the watch?

– ARETHUSA branded waxed canvas 5 watch travel roll with leather trim

– branded polishing cloth

– setup card

– Spring bar removal tool

– 1mm screwdiver

Arethusa – why buy

These watches are absolutely interesting, not only because of the story behind the brand but also because of the revolutionary design given from the different parts of the watch, starting from the hands to the dial and the super luminova of the bezel.

Everything is in perfect harmony giving a solid but also sporty look to the watch.

The World Diver is available for preorder at 289$ and this pricing will be available until colorways sell out or the production run had been completed (January 15th), at that time pricing for remaining inventory will raise to normal retail (399$)

Check out their site HERE for more informations.

Here you can also download their MEDIA KIT with all the details

Download here

MW Timepieces Microbrand

Today i want to take a look to the first premium microbrand from Indonesia called MW Timepieces with their new model the LEGATODIVER, a Modern classic dive watch with a musical approach that you have never seen before!

MW Timepieces was born from their small design project called MaestroWorks Studio in
Jakarta, Indonesia.

The idea is to make a proper design processing with a well-experienced

Their design team is a combination of watch enthusiasts and graphic designers.

Led by Adrian who is very driven to create a premium wristwatch brand from Indonesia, which
focuses on designed language, iconic timepieces inspirations, well manufacturing process,
advanced specifications, and proper quality control.

Finally, their first design was created at the end of 2018.

They called it LEGATODIVER that will be the first-ever premium wristwatch with a combination of musical approaches and iconic timepieces that ever existed.

MW Timepieces will release its long-awaited classic and timeless dive watch collection, LEGATODIVER, on Kickstarter.


LEGATODIVER is designed to combine arts, sports, elegance, and durable timepieces.

This is going to be the first of its kind dive watch inspired by musical instruments, as i am a guitar player i really happy to present a watch like this.

You can see the 6 strings on the bezel creating an incredible guitar fretboard!


The diving bezel must be simple yet useful. 120 Clicks uni-directional rotating bezel, Easy to read, and filled with luminous.

LEGATODIVER bezel is designed to be very distinctive, inspired by guitar fretboard with all guitar strings and pick-up which technically takes time to be aligned by a watchmaker.

They finally execute this part perfectly by having a fretboard engraved, brushed on stainless steel bezel insert, filled with luminous, and protected by flat sapphire crystal as well as making dynamic looks of the bezel.

This is the first of its kind. Distinctive bezel design with proper manufacturing execution. 

Unique pieces, excellent diving ability, reliable SW200-1 Swiss movement, simplicity, and stand-out luminescence.


If you see a dive watch with excellent luminance, that is not an extraordinary thing, because the dive watch must have excellent luminous to be easy to read in a deepwater environment.

LEGATODIVER luminous is beyond “excellent” level. Super-LumiNova® is mandatory to be used on LEGATODIVER and they choose Super-LumiNova® BGW9 for brightness and durability and they decided to put in almost part of the watch, Indices, Hands, Date, Minute Tracker, Engraved part of the bezel insert, and crown sign.

They even made a legatodiver variant in which the dial is completely filled with Super-LumiNova® BGW9. That is why we dare to declare that LEGATODIVER will be a Luminous Killer

Legato diver – crown details


Date wheel with luminous is something new to apply in microbrand watches industry and even this idea has never been applied to mainstream watch brands.

LEGATODIVER will be one of the dive watches to apply this distinctive idea.

This is not an easy task, the date wheel must be reprinted and filled with Super-LumiNova® BGW9, but MW Timepiece is proud to feature this idea in their LEGATODIVER 

Perfect 42 mm diameter size (included crown)

LEGATODIVER is a musically inspired timepiece, combining the essence of a guitar fretboard
and pick-up.

They finally execute this part perfectly by having it engraved on the underside of
sapphire crystal.

Turn the watch over and you will be pleasantly surprised to see an acoustic
guitar hole, which subtly reveals the Sellita SW200 Swiss automatic movement that powers
the watch. (Exhibition style, engraved with specifications, chemical engravings artworks, and
sapphire crystal with guitar string artworks printed on the underside of sapphire crystal).


Legatodiver is powered by reliable Swiss Movement; Sellita Calibre SW200-1 which is known as a very reliable movement that is being used by major watch brands all over the world.

Hi-beat movement running in 28,800vph, 26 Jewels, Power reserve up to 38 hours with 300m water-resistant ability.


They almost applied every new idea to LEGATODIVER. Dressing up watches is something cool to do in the world of horology, but most of the time we found it difficult to replace the bracelet with another kind of straps. This won’t happen in LEGATODIVER, They provide drilled-lug holes as well as DOUBLE SIDED QUICK RELEASE mechanism in a solid 316L stainless steel bracelet. Replacing the strap won’t be an issue, it will only take less than a minute to replace the bracelet with other straps.


As LEGATODIVER is one of the true dive watches that is heavily inspired by guitar elements, having a bezel inspired by guitar fretboard is not enough, they decided to put acoustic guitar hole inspiration in LEGATODIVER case back.

Their exhibition case back will be one of kind, 316L stainless steel case back, exhibition style, engraved with specifications, 3D stamped artworks, and cover with black-tint sapphire crystal as well as printed with guitar string artworks from the inside of the crystal. You will never find this idea in other dive watches.


A good bracelet has to be able to do this! Forged from 316L stainless steel and tapering from 20mm to 16mm, the bracelet’s solid and fully articulating links echo designs. This robust bracelet has undergone the same proprietary hardening process as the case, with no sharp edges, well-articulated, perfect thickness, screw-pin bracelet adjustment, quick-release mechanism, and a mild double-locking deployant clasp for your secure wearing.

Music touches the soul in darkness and light, and so does the LEGATODIVER.

Each watch is generously applied with Super-LumiNova®. Even the date wheel, crown sign, and minute tracks are filled with Super-LumiNova® which is something that you can only see in watches way beyond the price point of the LEGATODIVER.

With every watch enthusiast in mind, they incorporated double-sided quick-release spring bars
and drilled lug holes. Watch lovers will now be able to change amongst their vast collection
of straps with ease, only making the LEGATODIVER even more versatile.

LEGATODIVER – The packaging

Another interesting details is the wood packaging! You will find a little tool, card and additional strap.

The LEGATODIVER will come in five variants, Black, Blue, Teal, White, and a Limited edition
MERAH-PUTIH, which will be available in limited quantities.

You can check here all the different variations!

White dial
White dial

The LEGATODIVER collection will launch on Kickstarter around Q2 of 2022 (date to be confirmed).

LEGATODIVER – Dimensions

Diameter 39.5 mm (42 mm include crown)
Thickness 12 mm (include crystal)
Lug to Lug 46 mm (48 mm include male end-link gap)
Lug Width 20mm tapering to 16 mm and 18 mm on the clasp
Weight 160 g

LEGATO DIVER – Technical Specifications

Case Material: Solid 316L brushed stainless steel with fine horizontal brush
finished. Signed crown, filled with Super-LumiNova® BGW9.

Case back: The acoustic guitar-inspired exhibition case back with black tinted sapphire crystal, and engraved artworks

Dial & Hands: Sunburst/fume Sunburst/texturized white luminous dial with
Super-LumiNova® BGW9 on indices, hands, minute tracker /
dial and date font. Syringe hands with double lollipop seconds
hand (filled with Super-LumiNova® BGW9).

Crystal: Flat sapphire crystal with 10 layers anti-reflective coating (underside).

Bezel: 120 clicks uni-directional rotating bezel with engraved guitar fretboard inspired stainless steel bezel insert filled with Super- LumiNova® BGW9 and cover with flat sapphire crystal.

Bracelet: A well-articulated premium 316L brushed stainless steel with a
double locking deployment clasp. Double-sided quick-release
mechanism with 6 positions of micro-adjustment.

Extra Strap Hand crafted genuine calfskin leather, hand stitching, quick release spring bars and signed tang buckle.

Movement: Sellita SW200-1 automatic movement, 28,800 vph, 26 jewels, 38 hours power reserve, date feature at 6 o’clock

Water Resistance: 30 atm / 300 m / 1,000 ft

Retail price is 659$ and with super early bird price will be 489$ on Kickstarter campaign!


Follow also them also on instagram! @mwtimepieces

Carte Blanche Microbrand Watch

It’s time to talk about some new divers with this incredible microbrand called Carte Blanche (from Zurich!)

Carte Blanche is has announced the debut of its first model on Kickstarter on the 28th of November, the Ocean Diver. A finely crafted timepiece for everyday sports or formal situations.

The Ocean Diver emits a sense of adventure throughout the day, thanks to its well-selected components, regulated Swiss movement, vintage appearance, and carefully chosen colors.

The desire to dive into a new adventure has never been greater.

The Ocean Diver’s timeless design is inspired by vintage watches.

The 13mm thick case is made of stainless steel and translates the shapes of vintage watches into a contemporary design language.

Equipped with a double domed Sapphire crystal, a screw-down stainless steel case back and a screw-in crown, the Ocean Diver has a water resistance of 200m.

The unidirectional 120-click ceramic bezel features an elapsed time system and is equipped with Swiss Super-LumiNova® BGW9.

Inside the watch case, a Swiss-made movement beats at 28,800 beats per hour.

No matter what occasion you wear the robust build Ocean Diver to, it will do it all.

Its 41mm case is the perfect size on most wrists.

Available in two different color combinations, you’re sure to find the perfect outfit to match your watch in your wardrobe, making the Ocean Diver your faithful companion.

Details Movement:

Swiss Technology Production – or STP for short – is a Swiss manufacturer of mechanical watch movements based in Glovelier.

The entire assembly takes place directly in their own Swiss facility, in line with classic watchmaking tradition.The flagship of the brand is the automatic movement STP 1-11, which does not have to hide from other well-known manufacturers in terms of processing quality and precision.

The reliable movement caliber 1-11 is now the heart of numerous automatic watches from well-known manufacturers.

The movement also powers the presented Swiss automatic watch, Ocean Diver Deep Sea and Ocean Diver Maldives.

The movement is assembled using state-of-the-art high technology.

Ocean Diver Deep Sea

The marriage of case and movement then takes place in traditional watchmaking handwork.
Both steps are performed in Switzerland, which gives the watch a true Swiss identity.

The dark blue of the Ocean Diver Deep Sea embodies the biodiverse depths of the open sea.

Inspired by impressive nature, the Deep Sea tries to integrate itself into the natural environment of
its wearer in a restrained but nevertheless consistent way.

Ocean Diver Maldives

The bright mint color of the Ocean Diver Maldives symbolizes the many color variations that the sea reflects. It is meant to be a companion on cozy days at the beach or far out at sea.

Check out their project on Kickstarter HERE!

Haim watch company

Here we are with a new microbrand on kickstarter!

I am talking about Haim watch company!

Haim is an independent Chigago based operation funded!

At HAIM, their design ethos is to balance a timeless appearance with modern aesthetics.

Every timepiece is crafted to be a part of your journey.

Visit their site here!

Haim watches – true passion for watchmaking

Testing and Quality: Every HAIM timepiece has its final assembly and quality control checks personally performed by their team.

Every watch is individually testedfor 72 hours and in 4 positions to ensure reliability.

Full Appreciation of Movements: Every HAIM timepiece boasts either a fully mechanical movement, or a hybrid movement, depending on the vision of themodel.

For those new to watch mechanics, the movement is the engine of a watch.

The HAIM collection, today and always, will highlight movements from aroundthe world.

Long-term HAIM aspires to design and fully produce our own in-house mechanical movements.

Access and Exclusivity: Everyone deserves access to a stunningly crafted watch.

At HAIM, we plan to build a catalog of watches that offers multiple tiers, so thatthe experience of owning a beautiful timepiece is within reach to all.

They also know that part of the allure in watch collecting is exclusivity and knowing that you own something special, so their models will be produced in limited quantities. 

Haim Legacy SE

Building off the original Haim Legacy Chronograph, the Legacy SE (Special Edition) is a refreshing and original take on a chronograph that offers a contemporary aesthetic that balances beauty and function.

It is certain to become your go-to watch for work and play.

The Legacy SE is offered in two versions:

· Mechanical

· Hybrid (Exclusive to this Kickstarter campaign)


· Ideally sized at 39.5mm to accommodate all wrist sizes, the Legacy SE will be a perfect fit.

·  Water resistant to 100 meters (330 feet), making it durable for daily use. You can dance in the rain, shower, and swim with the Legacy SE on your wrist.

· Features a scratch resistant, curved sapphire crystal with anti-reflective coating for worry-free daily use.

· Paired with a bespoke genuine leather strap with quick release functionality. Available in 2 sizes, Regular (75mm/115mm) and Short (65mm/105mm) for a fit that is just right.

· Packaged in a leather travel roll, perfect for the contemporary explorer.


The Legacy SE’s dial was designed with one goal in mind: to arrest your attention.

Featuring a bevy of striking details – from the sunburst to hammered metal finishes to the hour marker appliqués – you will find yourself staring even when you don’t need to know the time. The dial is offered in two varieties:

· Copper River

· Midnight


The Mechanical version features the ST1901 movement. The ST1901 is a column wheel chronograph movement and is the closest to the Venus 125 movement. 

The Legacy SE Hybrid version features the VK64 meca-quartz movement bringing an extraordinary blend of mechanical and quartz together.

The hybrid version features a slimmer case housing and a closed caseback. This will only be offered during this campaign. Once finished, no more will be produced.


Case size: 39.5mm x 47mm (lug to lug)

Watch thickness: 13mm (mechanical), 11mm (hybrid)

Case material: 316L marine-grade stainless steel.

Crystal: Curved Sapphire Crystal with Anti-reflective coating.

Lug size: 20mm

Water resistance: 10 ATM (100 meters)

Hands: Swiss Superluminova luminous

Bracelet: Bespoke Genuine Leather 20mm strap with 18mm Haim pin buckle with quick release function. Available in 2 sizes (Regular, 75mm/115mm and Short, 65mm/105mm)

Movement: ST1901 manual wind mechanical movement with column-wheel (Mechanical). VK64 Meca Quartz movement (Hybrid).


The Descent is a refreshing addition to the world of sports watches with a mixture of the right amount of classic dress style and a rugged sports build with an intricately finished dial design.

The Descent features the proprietary “Duo-Bezel”, combining the functions of both a Dive watch and a GMT on the brushed steel rotational bezel.


· Sized at 39mm (45mm lug to lug) to accommodate all wrist sizes.

· Water resistant to 200 meters, you can enjoy this watch on the beach and then swap out the rubber strap with the included leather strap to enjoy a nice dinner and evening out.

The definition of a “go anywhere, do anything” timepiece.

· The Descent has a curved sapphire crystal with AR coating. It has an exhibition caseback, allowing you to see the movement and the custom rotor.

· The Descent comes on a bespoke rubber strap. Easily switch to the included black leather strap with pin buckle and quick-release feature to enhance the overall appearance of the watch in more formal settings

Leather straps are available in 2 sizes: Regular (75mm/115mm) and Short (65mm/105mm).


Descent is available in two gilt dial variants: Royal and Midnight.

The dial is a multi-layered dial that combines both a hammered metal finish with a bold guilloche pattern in the center.

It is topped with applied lumed hour markers with hands in rose gold.

result is a stunning dial that is elegant – and paired with the proprietary “Duo-Bezel” that combines a dive and GMT bezel in one, creates a timepiece that’s both classy and rugged.


Descent utilizes the trusted and reliable Miyota 9039 premium caliber. This movement is both automatic and hand-wound, with a stops second function – making is a perfect choice for a daily driver.

The movement is visible through the open caseback where you’ll be able to see the custom designed rotor spin.


Case size: 39mm x 45mm (lug to lug)

Watch thickness: 12mm

Case material: 316L marine-grade stainless steel.

Crystal: Curved Sapphire Crystal with Anti-reflective coating.

Lug size: 20mm

Water resistance: 20 ATM (200 meters)

Hands: Swiss Superluminova luminous

Bracelet: Bespoke rubber strap with Haim pin buckle. Also includes a bespoke 20mm black leather strap with quick release function. Leather strap available in 2 sizes (Regular, 75mm/115mm and Short, 65mm/105mm)

Movement: Miyota 9039 with 24 jewels. 28,800 vibrations per hour with stop seconds and custom gold engraved Haim winding rotor.

Power Reserve: 42 Hours

Check out their kickstarter campaign here!

TOOL WATCH CO. Microbrand

Today i want to present a new microbrand that i just discovered!

This new microbrand is TOOL WATCH CO. and has just developed a new interesting timepiece, the Arctic!

The Arctic is a robust, technical timepiece designed for accuracy and legibility, drawing
inspiration from the adventurous spirit of the early polar pioneers.

This new watch will be launched through Kickstarter on 2 November 2021.

The Arctic is a refined 38mm titanium, field-style watch for men and women and will be
available in 3 versions; the Signature Series blue meteorite dial, the Limited Edition black
meteorite dial, and the One of Ten white/grey meteorite dial.

The Arctic One of Ten is limited to ten units worldwide, and owners of this exclusive timepiece will have the option to work with Tool Watch Co’s design team to personalize their case back engraving.

Tool watch co. INSPIRATION

Tool Watch Co. takes inspiration seriously in its design process. Every aspect of their watches,
from colour choice to their components is thoughtfully considered.

The choice of the natural meteorite dial represents Greenlands Hiawatha Glacier – the first meteorite impact crater ever discovered under Earth’s ice sheets.

Cutting and finishing a meteorite dial requires time and skill.
Each Arctic dial is made from a solid slice of the Muonionalusta meteorite (found north of the
Arctic circle), and treated to bring out its natural crystalline pattern.

Swiss Super-Luminova GradeA BGW9 lume is used on the signature hour and minute hands, Arctic hunting-tool seconds hand, and dial indices for exceptional low light legibility.

They have developed a specific dial text methodology that will carry through to further models.
About the model designation sits at the top of the dial, and the subtext below acts as a summarised spec sheet of the core attributes of the watch in line with their tool watch aesthetic and the DNA of tool watches in general.


Tool Watch Co. has chosen Sellita’s SW200 to power the Arctic, a premium Swiss movement
known for its precision, accuracy, and reliability. Tool Watch Co’s choice tin using Sellita’s Swiss
movements is influenced by using watch movements that resonate with the region of inspiration,
in this case, northern Europe.

Luxury brands that use Sellita movements include IWC, Tag, Hublot, and Breitling.


The case back features an original engraving of a polar bear on Tool Watch Co’s signature pattern,
symbolic of the harsh environment and enduring spirit of the Arctic.


Each Arctic will include a Saffiano strap, drawing on the heritage of using leather straps in cold
conditions, and a signature in-house designed titanium h-link bracelet. Watches and h-link
bracelets use HV1200 scratch-resistant coating. A half-link will be included with each bracelet so
customers can size it perfectly.


They have engineered their packaging using environmentally-friendly foam. It is non-toxic,
lightweight, impact-resistant and, 100% recyclable. Its core purpose is to offset the CO2
generated by shipping heavier items of the same size and reducing non-recyclable waste.


Arctic signature series

Arctic Limited Edition

Arctic One of Ten


Tool Watch Co. believes in a world where taking small incremental steps to sustainability will make
a difference, especially in a marketplace saturated with greenwashing.

Sustainability forms the basis of their watches, and they are committed to setting an ethical example in the watch industry
by producing premium and sustainable items.

They are committed to finding sustainable solutions to wasteful production by incorporating overstock leather in their straps and recyclable materials to emphasize durability and an extended lifespan.

Tool Watch Co. actively works with their manufacturing partners across their supply chain to improve consumption while reducing emissions and waste.

Standing by reliability and precision, they oversee their entire manufacturing process from design
to craftsmanship and use innovative materials and ethical manufacturing practices to merge their
passion for design with sustainability.

They strive to infuse each stage of their design and production process with a positive influence.

Namica Watches Microbrand

Namica watches is a new microbrand i just found on instagram and i want to share with you all the details about these interesting timepieces!

Namica is a small independent Japanese watch company just south of Tokyo in the Izu Peninsula, famous for their white sand beaches and glorious hot springs.

They strive to create impeccably built, modern timepieces with serious specifications under the hood.

​The aim is to combine inspiration from classic vintage watches, with passion for Japanese modern design influences to create contemporary, high quality timepieces geared toward those looking for something truly special.

They select materials and design components that have been proven time and again in the industry to be extremely robust and ready to be relied upon wherever you choose to go – all of this at a much lower cost of a similar spec watch from most other major legacy brands.

Namica watches – Shirahama model

As clean as it gets. The Shirahama is a modern take on the classic automatic dive watch.

Named after [白浜] the local white sand beach here in Izu, Japan.

While the dial is inspired by classic divers from the past for a versatile look and maximum legibility, the case was designed from the ground up for a modern aesthetic, featuring a bi-colour premium grade sapphire bezel loaded with Swiss Made Super-LumiNova® BGW9.

The contrasting matte, sandblasted finish gives a smooth utilitarian tool watch look and feel.

Here you can see the amazing lume of the Shirahama watch by Namica Watches.

You can also see how the bezel has a super lume!


Powered by the SII NH38A from leading-edge Japanese watchmaker SEIKO, it is an automatic movement from Japan known for its accuracy & reliability.

The 24-jewel movement flaunts 21,600 vph (6 vibrations per sec), hacking, manual winding and a power reserve of 41+ hours. Includes Seiko’s in-built Diashock system to maintain accuracy against jolts.

This no-date version of the legendary SII NH35A is not only perfect for The Shirahama’s minimal dial design, but is also extremely easy to maintain and service.

Considered to be one of the best-in-class robust tool watch movements ever made.

Namica watches – Neo Tokyo

The Shirahama has been fine tuned for the NEO TOKYO Special Edition in more ways than one.

The case, bracelet and clasp has been upgraded with a DLC coating (Diamond-Like Carbon) for an extremely durable, scratch-resistant finish, whilst the ultraviolet metallic vertical brushed fumé dial brings out the cyberpunk aesthetic.

Neon accents and Swiss Made Super-LumiNova® BGW9 printed futuristic outline indices provide the finishing touches. 

Namica watches specifications

Movement: SEIKO SII NH38A (no date)

Case Material: Sandblasted DLC matte 316L stainless steel

Dial: Ultraviolet metallic vertical brushed fumé

Case Width: 40mm

Water Resistance: 200m | 660ft

Bezel: 120-click unidirectional lumed sapphire bezel  

Crystal: Double dome sapphire & inner AR coating  

Lume: Swiss Made Super-LumiNova® BGW9

Bracelet Material: Sandblasted DLC matte 316L stainless steel

Bracelet Links: Fully articulating with solid end links  


RRP US $ 449


  • Saffiano vegan leather watch case
  • International two year warranty

US $ 299

Limited to just x50 pieces

US $ 325

Limited to just x50 pieces


US $ 349

Prices – Neo Tokyo

RRP US $ 499

Includes Saffiano vegan leather watch case and International two year warranty

Limited to just x50 pieces


Limited to just x50 pieces


If you want to check out their site click here!

Batiscafo watch microbrand

Today i want to show you a new microbrand funded on Kickstarter!

A new Vintage Military Bronze Watch, the Batiscafo diver!

This timepiece is created by Andrei Troff, automotive and product designer and artist and has got different features

“My watch design is inspired by batiscafo, Italian for Bathyscaphe first free-diving deep-sea submersible machines from 1948.

They were massive structures with small illuminators able to godeeper than 10km underwater. I designed this watch for people, who adore vintage watches’ aesthetics as much as I do.

The idea is to focus attention on a CuSN8 classic cushion shape bronze case large and solid with no bezel.

Unique features are the comparatively small dial and digits etched directly on the 45mm case.

From this layout we can see a lot of bronze surface.

This material has amazing patination possibilities, which will create a unique look for each timepiece with use.

It has a durable and time-approved Japanese Seiko NH35A automatic movement with date indicator.

The 20BAR waterproof case allows for the watch to be used for scuba diving. I hope you enjoy this piece of art!

Yours, Andrei”

Sandwich dial construction is a traditional solution for military watches. It is difficult to damage the hour markings with an accidental hit or drop. Bronze is also a traditional military material because it does not glint in sunlight, and CuSN8 bronze is highly resistant to salt-water corrosion.

The Seiko NH35A Japanese-made automatic movement is trusted and durable.

  • 20BAR  waterproof
  • Bronze CuSN8  45mm case 
  • Sapphire glass
  • Seiko NH35N mechanical automatic 3-hand movement with date
  • Stainless steel hypoallergenic caseback
  • Handmade aged vintage strap (26mm)
  • Limited 300 units edition
  • Easy strap change

If you want to enjoy a new different diver watch, this timepiece is defenetly for you. Check out their site HERE and have fun with this crazy diver and his incredibles details!