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The Maurice Lacroix AIKON has proved a great success. Its popularity has grown, as has the size
the Swiss company is constantly striving to meet the needs of its customers.

Today, the original Jura brand has created a new AIKON, perfectly at ease in an urban or
in adventures outside the city.

Enclosed in a new 38 mm case, this new model is unisex, it adapts to the most wrists and proves highly versatile.

Since the first versions of the AIKON appeared on the watch market in 2016, this model
has quickly become synonymous with urban life.

From the beginning, it has proved to be a perfect combination of craftsmanship
Swiss craftsmanship, exceptional design and high perceived value: a winning combination, which led to the great success of the AIKON.

Initially designed for millennials, AIKON is also loved by Generation Z. The model’s popularity
has grown, as has the size of the collection.

Launching new materials, colors and complications, in fact, Maurice Lacroix has consistently exceeded the expectations of his fans. Now, the brand from the Swiss Jura is pleased to present a new model, the AIKON Venturer 38 mm.

Aware that more and more customers are looking for box options smaller than 40 mm,
Maurice Lacroix has designed this new watch as a unisex model, with ideal sizes for most
wrist part.

Like the other AIKON models, the Venturer 38 mm also fits perfectly into city life.

However, this watch strongly urges the wearer to explore new places, to leave the beaten path and to venture into the Blue oceans.

This watch, in fact, is highly versatile and proves perfect on many occasions.

The AIKON Venturer 38 mm, available with two-colour dials, black or green, is equipped with hour and silver-plated minutes, coated with white Super-luminova. Luminescent triangular indexes allow you to read the hours.

Characterized by sharp white lines, the minute track frames the dial and proves to be an indispensable element to read the time. The central seconds hand is equipped with a luminescent “lollipop” element, which improves the readability.

Positioned at 3 o’clock, the date display clearly stands out on the sun dial. Everything has been optimized for ensure that the dial is easy to read, day or night, by land and sea.

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