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    Timeless Watch Microbrand

    Timeless is a Swiss microbrand based in Lausanne, with a very specific aim: to create a timeless timepiece caracterized by a very unique design and combination of materials. Maël Oberkampf strives for a product recognisable at first glance, resolutely contemporary with an avant-garde touch, and yet rooted in the codes of classical design. Inspiration comes […] More

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    Montoir Dive Watch MWMOD-01

    A new Microbrand has just funded on Kickstarter, is called Montoir with their first model the Montoir Dive Watch MWMOD-01. This timepiece combines precision engineering, unmatched quality, and a design that effortlessly transitions from adventure to elegance. Powered by a swiss made movement Sellita SW200-1 with 38h power reserve this watch is not characterized only […] More

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    Leonardo DiCaprio to invest in watchmaking to encourage sustainable practices

    ID Genève, a Swiss circular economy pioneer and the first impact native luxury watch brand, is proud to announce the successful completion of a CHF 2 million seed funding round with the participation of actor and environmental advocate Leonardo DiCaprio and several Swiss family offices. Founded in December 2020, ID Genève has already gained wide acclaim for its commitment to […] More

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    CODE 41 – ANOMALY EVOLUTION

    Lausanne, 12th of June 2023 — CODE41 launches the second edition of the ANOMALY EVOLUTION. Made in direct cooperation with the owners of the previous models and the community as a whole, it is the ultimate version of a flagship model of participatory watchmaking. Two years after the success of the first edition, the ANOMALY […] More

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    Officine Tecniche Microbrand

    OFFICINE TECNICHE is an Italian watch brand, born in 2019 with the mission to enhance founders passions: traditional mechanical watchmaking, the sea and timeless Italian design. The founders respect the eternal tradition of traditional mechanics with the ambition to improve their products by including advanced solutions not typically found in the Microbrand sphere. This includes […] More

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    Rosenbusch Watches

    If you’re looking for a timepiece that exudes sophistication and precision, Rosenbusch is the brand for you. Based in Germany and founded by three German friends (Eli, Jonas & Nick) with the same passion for mechanical watches, the company specializes in crafting high-quality watches that blend traditional elegance with modern functionality. The goal of Rosenbusch […] More

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    Atto Verticale Microbrand Watches

    Attoverticale watches offer a blend of sophisticated design and reliable functionality. In this article, we will delve into the exquisite world of Attoverticale watches, highlighting their distinctive features, quality materials, and the brand’s dedication to excellence. Attoverticale watches exude a timeless design that blends classic aesthetics with contemporary elements. The most interesting thing about these […] More

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    Atmoss Watches

    You know I am always searching for new Microbrands to talk about and today I want to present you Atmoss Watches. Warrick the founder has spent the past decade flying small, low tech aeroplanes throughout Australia after working a design role on architectural projects. He has always had a strong appreciation for mechanical watchmaking, which […] More

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    Fratello × Nivada Grenchen Racing Chronograph

    This is a new interpretation of a classic vintage Nivada Grenchen concept, available in five different dial variations. Instead of simply reissuing a vintage model, we launched a whole new watch combining our favorite features from different vintage references that the brand produced in the 1970s. Among other things, Fratello replaced the red dial accents with […] More

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    Vici Roma

    Today I want to introduce a new brand called Vici Roma. This brand was founded in 2022 with the first quartz collection called “ERA“. Despite we are talking about a quartz watch is interesting the idea behind the first collection which is strategically engineered to be ultra-thin and lightweight. The name “Vici” is derived from […] More

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